rebranding and redesign of Michael J. Fox Foundation.org
involvement: design
• 2014 Home page update
Michael J Fox Foundation refreshed logo design for MJFF and Team Fox – the first logo refresh in their history, with updated font, simplified color scheme, and a few tweaks to the fox mascot, which takes a more prominent position in both logos. the mascot has been subtly tweaked to be more easily recognizable as a fox, with two ears and a bushy tail.
involvement: fox illustrations
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The Tour de Fox is Sam Fox's challenge of biking and hiking across the Lower 48 states which is a test of endurance, stamina, persistence, and mental toughness.
involvement: graphic inserts and storyboarding for video
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In the summer of 2015, ultra-athlete and Michael J. Fox Foundation employee Sam Fox (no relation to Michael J. Fox) embarked on Tour de Fox, an extreme cross-country journey in support of Parkinson's research. The Tour covered terrain from Maine to Vancouver - passing through all 48 of the contiguous United States and climbing each of their highest peaks, while biking 8,000 miles. | Duration 12:55